With everything moving to the cloud, the demands on the the cloud compute infrastructure is going to be enormous - especially the cooling requirements. The higher the compute power, more the cooling requirements. Enormous amounts of energy would have to be spent just on keeping the infrastructure temperatures below certain values. This energy spent on cooling might in fact have an adverse impact on the "green footprint" of the massive datacenter in the "cloud".
There is some very interesting talk that has begun to take place in the cloud computing community. How about moving data centers to arctic countries ( maybe northern Russia, or Greenland/Denmark, Iceland, etc)?The energy required for the cooling would be potentially completely eliminated , thanks to the very cold climate. That is great for:
1. The cloud service provider
2. The earth in general ( "Green footprint")
3. The economies of the cold countries ( Surely , they would possibly love to invite the Cloud service providers)
This raises an interesting new economic paradigm akin to "outsourcing". There is a huge market potential that can be tapped by these cold countries. If the costs of moving and running data centers here is lesser than the OPEX of running the cloud service elsewhere ( which is really the key point ) , this would be a win for the cloud service providers as well. So a potential win-win situation.
This possible paradigm would possibly work out super for Russia, who is looking to improve economically , and who have an enormous "real estate" in the arctic. There is always some technology outsourcing going on here as well, even otherwise.